Excel Coatings
Objective
Excel Coatings, a leader in cool roof solutions, faced a challenge – standing out in a competitive market. Initially, their brand awareness wasn't where they needed it to be. To overcome this, Excel Coatings embraced the power of digital marketing. They embarked on a strategic journey to establish a strong Digital presence and significantly increase brand awareness.
Strategy
Website
Excel Coatings' digital journey began with a website refresh. We optimized their online presence, creating a user-friendly and visually appealing platform that effectively showcased their brand and cool roof solutions. This facelift ensured a strong first impression for potential customers exploring Excel Coatings online.
SEO
To enhance organic website traffic, we implemented a strategic SEO plan. This involved in-depth keyword research to identify search terms commonly used by target audiences seeking cool roof solutions. We then optimized website content and incorporated these keywords to improve search engine ranking for relevant searches. This strategy targeted potential customers actively searching for the solutions Excel Coatings offered.
YouTube
Recognizing the growing influence of video marketing, we incorporated YouTube into Excel Coatings' digital strategy. This involved uploading new, high-quality videos showcasing product demonstrations, installation processes, and real-world applications of cool roof solutions. We also optimized existing videos with relevant titles, descriptions, and tags to improve search discoverability.
Meta
We recognized the power of social media engagement. We developed a strategy to create engaging social media content across platforms like Facebook and Instagram. This content went beyond simple product promotion. We focused on educating audiences about the benefits of cool roof technologies, showcasing successful projects, and positioning Excel Coatings as industry experts.
Strategy
Website
Excel Coatings' digital journey began with a website refresh. We optimized their online presence, creating a user-friendly and visually appealing platform that effectively showcased their brand and cool roof solutions. This facelift ensured a strong first impression for potential customers exploring Excel Coatings online.
SEO
To enhance organic website traffic, we implemented a strategic SEO plan. This involved in-depth keyword research to identify search terms commonly used by target audiences seeking cool roof solutions. We then optimized website content and incorporated these keywords to improve search engine ranking for relevant searches. This strategy targeted potential customers actively searching for the solutions Excel Coatings offered.
YouTube
Recognizing the growing influence of video marketing, we incorporated YouTube into Excel Coatings' digital strategy. This involved uploading new, high-quality videos showcasing product demonstrations, installation processes, and real-world applications of cool roof solutions. We also optimized existing videos with relevant titles, descriptions, and tags to improve search discoverability.
Meta
We recognized the power of social media engagement. We developed a strategy to create engaging social media content across platforms like Facebook and Instagram. This content went beyond simple product promotion. We focused on educating audiences about the benefits of cool roof technologies, showcasing successful projects, and positioning Excel Coatings as industry experts.
Execution
Targeted Advertising
Leveraging Google Ads, we launched targeted campaigns focused on relevant keywords related to roofing materials. This ensured Excel Coatings reached potential customers actively researching roofing options. By optimizing these campaigns, we ensured maximum reach and return on investment.
Influencer Partnerships
We identified key industry influencers who resonated with Excel Coatings' target audience. Through strategic partnerships, we leveraged their reach and credibility to promote Excel Coatings' products and expertise. Influencer endorsements on social media further established Excel Coatings as a trusted leader in the cool roof space.
Data-Driven Optimization
Our approach emphasized continuous monitoring and analysis of social media campaigns and Google Ads. This data-driven approach allowed us to refine strategies, optimize content, and ensure maximum impact. By tracking performance metrics, we ensured resources were directed toward the most effective channels and content formats.
Collaterals used
Result
1,000+
Leads
300K+
Reach
4000+
Clicks
5Lakhs
Reach in 3 Months
Leads
Reach
Clicks
Reach in 3 Months