Goal

To create brand awareness and increase social media reach exponentially.

With over 85 years of experience, Dr. Mehta’s Hospitals is a leading brand in the healthcare industry. To reach out to their audience and instill a sense of confidence in them through the digital platform was something that had never been done by them and that was the main goal to achieve. Thus, by adopting a digital approach to create brand awareness was of utmost importance and we had to achieve this by increasing their reach by running effective campaigns.

Our Approach

Helping their website to get the exposure that it required by using SEO tools. Another approach was by creating posts that spread awareness on various health issues posing a threat that we might not have any idea about. We also reduced the quantity posted and increased the quality of each post and by doing this we were able to generate brand awareness and a healthy growth rate. In the healthcare industry trust is an important component and we were able to instill confidence in our audience by including patient testimonials on recent issues like corona virus and the patients were more than happy to share their seamless experience with Dr. Mehta’s hospitals.