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We are an innovation partner, design studio and technology forge in one place. Together with our customers and partners, we develop digital solutions that are geared towards strategic goals. We have the privilege of gathering and sharing experience for more than 13 years.

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AMET

AMET is India’s first Maritime Deemed to be University for maritime-related education, training and research.
01.

Goal

To increase the maximum number of reach by 90% via social media

As one of the first maritime deemed universities in India, AMET University wanted their brand to build a meaningful connection with their audience but their audience reach at that time was inadequate to bring any substantial benefit even if they could accomplish this goal. Thus, they had to increase their reach to maximize the effectiveness of their campaign.

02.

Strategy & Execution

  • Create focused/relevant content for a given set of target audiences.
  • Improve the quality of the post rather than posting regularly and make it more engaging for the audience.
  • Do thorough keyword research for ads rather than depending on general search keywords and phrases.
  • Promote content via multiple platforms to attract a new audience.
  • Custom made designs for each creative that is updated on page.
02.

Strategy & Execution

  • Create focused/relevant content for a given set of target audiences.
  • Improve the quality of the post rather than posting regularly and make it more engaging for the audience.
  • Do thorough keyword research for ads rather than depending on general search keywords and phrases.
  • Promote content via multiple platforms to attract a new audience.
  • Custom made designs for each creative that is updated on page.
03.

Our Approach

First, we analyzed the algorithm of different social media platforms that target audience visits and deduced different key factors that would help us increase reach. As there were multiple social media channels involved in this task, we had to sort out common features among these sites to improve efficiency. Few of which included finding the optimal time, targeting using audience-specific content, etc.

To engage the audience and retain their interest we used easy-to-remember quotes, images keywords, and publish content that would induce emotions. All content posted was set for an 80:20 ratio of information content: promotional content. We reduced the number of posts by 50% but set very high standards for each content posted. Thus, we able to grab more attention from the audience.

Collaterals used

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Result

15,000+
Leads
500K+
Reach
5000+
Clicks
4.5Million
Reach in 8 Months