Everyone wants to “mark” their presence in the web. Why? That’s where the world is going, period. So after carefully designing that website of your company, you wait. But you don’t get any traffic. That’s okay; these things take some time anyways. But you want to find out why is it that it’s taking some time. And so you give it a search in Google. Yep, there it is. You’re happy, but you want to go a little further and you give a search based on the services you provide or the product you market. Now you don’t even find your website. Where is it? Has your website gone out of existence? Has Hades swept it to the netherworld? You simply don’t know. And after searching for ten minutes, you heave a sigh of relief.
You have found your precious website at the eighth page of Google search. Hurray! It is useful to hide an entire species you want to wipe off the face of earth. Now this was not our phrase. It’s an urban proverb. They say the best place to hide a dead body is the second page of Google and you’re in the eighth. So now it’s time to ask the question what I should do to come up in the rankings. The answer was always there Jon Snow, it is SEO. But the world would be full of lilacs and happy emojis if everyone can do SEO isn’t it? Well everyone can, but the nuances of the trade take some time to grasp. So until then you need someone to help you, someone to carry your page up the rankings and keep it there. And so this is what you should look for in your SEO savior, before you can swoon into their arms crying “My Hero”!!
There are four steps you need to do before you finalize your SEO partner from the lot. They are as given below and they are what Google suggests
- Constant Communication
- Analyze the references
- Technical and Search Audit
- Final Selection
Let’s get into the finer details of each of these steps.
- Constant Communication: Your SEO partner is going to be like your BFF. A constant communication is always required between you and them. The SEO partner must be having adequate knowledge about your business as well as your competitor’s so that they can help optimize the page and drive more traffic. So the key factor here is the trust that has to exist.
- Analyze the references: Now trust does not come easily and especially in current times. So before you can trust them, they have to earn it. That is done only when they show you their previous works. And make sure you ask for at least three of their previous clients to contact. Talk to each one about how this SEO partner helped them to improve their traffic, their quality and work ethics etc…
- Search and Technical Audit: In Search audit, the SEO partner dives in full analyzing what’s the stoppage factor in your page rank improvements. They will also list these issues and come up with recommendations based on Google’s support documents. Search audit also covers the cost incurred in implementing these solutions. The technical audit takes care of issues like indexing, crawlability and its fixes.
- Final Selection: Once you have done the above three and you’re satisfied with the results they provide, it’s time to look at a long partnership just like the one Batman and Robin has. Just make sure you have enough manpower and resources to pay Robin for his services.
So what are you waiting for! You are now ready to go hunt for your Robin and save your website. Happy SEOing!