Nowadays most of the companies have made their mark on the internet and had a wonderful growth. I’m stressing on the word growth. The obvious question is why? Is there a paradigm shift in the way businesses approach customers? If yes, why did they opt in to have that shift? Is traditional business houses who are stubborn to change asked to go take a hike? Lots of these questions pounding inside the head of all the top brass of all organizations. The answer is simple. The generation has changed. For the next 20 years, tech savvy individuals are going to be the major consumers and major decision makers of any household regarding the consumption pattern of any products or services. And they take a decision not just based on their friend’s recommendation but also based on the amount of information available to them on the internet.
Now you must have a decent picture of why a strong online presence is must for your company. But can you just give that job to anyone. You need a professional who’s a staunch believer of ethical methods. We have been around the internet for so long. Trust us when we say internet is a dark place to be and it’s quite easy for anyone to get lost there. So you need someone whom you can rely upon when you need to mark your presence online. These are the top 50 questions you need to ask yourself before you choose a digital marketing and web designing partner. We will break it into the following sections
- SEO
- Content Marketing
- Social Media Campaigns
- Web Design
- General
SEO
For the uninitiated SEO means Search Engine Optimization. In SEO you try to optimize your page so that it comes first in a search engine search. Simply put, SEO is an awesome way of being found by your customers easily. An awesome way of almost free marketing. So SEO being an important part, you need to ask your agency the following questions.
- How are you planning to improve our rankings?
- How are you planning to reach out to high quality link generators?
- What are the tools you are using?
- Are you following Search Engine guidelines?
- What are your ideas in reducing the bounce rate?
- How do you think we can improve our page quality?
- What are the calls to action you’re planning?
- How are you going to make our web page crawler friendly?
- How long should I wait for the results?
- What is your requirement to make the campaign a success?
- What is your experience in handling content marketing?
- Would you be willing to share some of your samples?
- What are the types of content you produce?
- How do you plan to use those keywords in your content?
- How much content can you crate per month?
- How do you formulate your content strategy?
- How do you prepare your content roadmap?
- Which medium are you planning to share the content on?
- How do you plan to promote the content?
- What is the plan you have in releasing the content?
- What are your key metrics for measuring ROI?
- When can I see the results?
- In which social Medias are you planning to increase our presence?
- What is your idea of developing a campaign?
- How can you target our customers?
- What are your promotional strategies?
- What are the ways to engage my customer there?
- How can I measure the engagement rate?
- What are the key metrics to concentrate on?
- How can we measure the ROI?
- How can we improve our brand strength in social media?
- What is the content strategy followed in social media?
- Which one is better for social media conversions: Organic or inorganic?
- When can I see the results?
- Which is faster? Paid or unpaid promotions?
- What are the different ways to increase our social media followers?
- How can I effectively use social media as a platform to address client issues?
- Would you please share some samples for your website?
- What are the tools you use to design?
- What are types of design you do: Custom or template?
- What are all the inputs to be provided for the design?
- What will be the compatibility and portability of the design?
- Will you use Google analytics or other tools?
- How do you plan to offer maintenance for the site?
- What kind of security features you plan to use?
- What will be the differentiating factor in my site?
- What are you going to do to improve my conversion rate?
- What is the amount of experience you’re having?
- What are the services you’re providing?
- What are your plans in making this a long term relationship?
Content Marketing
Content marketing is the only form of marketing is what Seth Godin said. The right form of content marketing will ensure that we provide a value in return for the customer hence triggering a relationship with the customer. This relationship will ensure that our customers are motivated to stay loyal. Now content marketing is different from other forms of marketing as in content marketing is selfless in nature. It thrives on helping the customer. So here are your questions.
Social Media Campaigns
Social media is a powerful tool that any marketer can and should use. With a wide variety of audience with varied tastes but in clusters and groups of their preference, precision targeting is something that we can use. Here are your questions.
Web Design
Web design consists of designing the web page and enhancing its attraction so that it can create the best effects for your customer. Here are your questions for your agency?
General
Apart from the technical ones, we need to ask some general questions too. They are
Now you know what is required in selecting an agency that will satisfy your requirements. Ask the right questions to your agency and they will funnel in the right customers for you. Go out and start your selection process. Happy hunting folks!